Online shopping makes life easier, but it also comes with clever tactics designed to make us spend more than we planned. With limited-time offers and personalized recommendations, retailers know exactly how to capture our attention (and our wallets). Our infographic breaks down eight common strategies so you can recognize them, stay in control, and keep your budget on track.
They make it super easy to check out
Online retailers make their checkout process ridiculously easy to keep you from overthinking your purchases and opting out.
They constantly change their prices
This prompts you to buy with a sense of urgency, thinking the price will rise again.
They offer free shipping, with a minimum purchase
When retailers offer free shipping if you spend $50, they lure you into spending more.
They offer spending-based discounts
Conditional discounts manipulate you into spending more just to qualify.
Their ads stalk you
Online retailers target you with ads based on your search history.
They stay in touch
When retailers send you daily emails, they get your attention—and your money.
They have lenient return policies
You're more likely to buy something online if you can easily send it back to the store.
They use anchor pricing
Retailers place items with inflated price tags near the one you're looking at to make your desired item look like a better deal.
Download our infographic for the see the 8 common ways retailers encourge overspending!
NMLS #562301 
Comments